Most of us learned about money from people who were just figuring it out themselves. What if you could rebuild those foundations from scratch?
Explore the Program
I used to think my money problems were about spreadsheets and budgets. Turns out, they were about stories I'd been telling myself since childhood.
Growing up, every purchase came with anxiety. My parents fought about money constantly. I carried that tension into adulthood without realizing it—always bracing for the next financial crisis, even when things were stable.
When I started earning more than my parents ever did, something weird happened. Instead of feeling proud, I felt guilty. Like I was betraying them somehow. So I'd sabotage myself—overspending, making impulsive decisions, keeping myself in their income bracket.
I'd convinced myself I wasn't "a money person." That people like me don't get wealthy or build financial security. That was for other people—smarter people, business types. This identity became a self-fulfilling prophecy for over a decade.
I'd tried every budgeting app, every savings challenge, every "money hack" you can imagine. Nothing stuck for more than a few months.
The shift came when I realized I wasn't dealing with a knowledge problem. I knew what I should do. The issue was deeper—it was about how I'd been programmed to think about money, security, and my own worthiness.
"You can't budget your way out of beliefs that were formed when you were eight years old."
I spent six months just examining where my money beliefs came from. Not in a therapy way—though that helps too—but in a practical, forensic way. What did I see? What did I hear? What conclusions did I draw as a kid?
Then came the harder part: deciding which beliefs to keep and which to discard. Some of them had served me well. Others were anchors dragging me backward.
By late 2024, I'd developed a framework for this work. Not because I'm particularly smart, but because I made every mistake first and learned what actually moves the needle.
Most people can't see their own patterns because they're living inside them. We start by mapping your actual behavior with money over the past few years—not what you think you do, but what the evidence shows. The gap between those two is where the work begins.
Every money habit has a beginning. We trace your patterns back to their source—childhood experiences, cultural messages, key financial events. Understanding why you developed certain responses helps you decide whether they still serve you.
This is where most programs stop at affirmations. We go deeper. You'll build new money beliefs based on evidence and values you choose consciously—not beliefs inherited from circumstance. It's practical philosophy applied to your financial life.
Knowledge without application is just entertainment. You'll design specific experiments to test your new mindset in real situations. Small at first, then progressively larger as your confidence builds. The goal is internalization, not memorization.
Is this therapy or financial education?
Neither, really. It's more like applied psychology focused specifically on your relationship with money. We're not diagnosing anything or teaching investment strategies. We're examining the mental frameworks that determine how you make financial decisions.
How long does it actually take to see changes?
Most people notice shifts in their thinking within the first month. Real behavioral changes typically emerge around month three. The full integration of a new mindset can take six months to a year—but that's not unique to this work. That's how long meaningful personal change generally takes.
Do I need to be in financial trouble to benefit from this?
Not at all. Some of our participants are doing fine financially but feel constant anxiety about money. Others earn well but can't seem to build wealth. The work is relevant whether you're struggling or simply want a healthier relationship with finances.
What if I discover beliefs I don't want to change?
That happens, and it's perfectly fine. Some beliefs serve you well, even if they came from unexpected places. The goal isn't to overhaul everything—it's to give you conscious choice about what stays and what goes.
Is there homework or daily exercises?
There's reflection work and observation exercises, but nothing that requires hours each day. Most participants spend 20-30 minutes daily on structured activities, plus occasional journaling when insights emerge.
Will I need to keep doing exercises forever?
The formal exercises are for building awareness and new patterns. Once those patterns are established, they become automatic. You might revisit the material during major life transitions or when facing new financial situations, but it's not a daily maintenance thing.
What happens if I regress to old patterns?
That's normal and expected. Change isn't linear. The difference is you'll now have tools to recognize what's happening and course-correct faster. Plus, you'll understand why the regression occurred, which prevents the shame spiral that often makes things worse.
Enrollment is limited because the work requires individual attention. If you're curious whether this approach fits your situation, let's have a conversation about where you are and where you want to be.